People use the internet for just about everything these days, including finding places to go on vacation. When looking for the best tourism websites, it helps to know what you want. Are you looking for places to stay? Methods of travel? Things to do? Answering these questions will help you find the best tourism websites for your travel situation.
One of the main reasons people use travel and tourism websites is to find a place to go or to find things to do at a place they have chosen to visit. This makes sense, as about 30% of mobile searches are related to a specific location. If you are advertising local attractions, it is important to have a good website. That means your website should be coded well so that it looks good on computer, tablet and mobile phone screen. You also want to be sure you have content that changes regularly, because Google changes its search algorithm on average more than once a day.
If you are advertising destination attractions, such as a campground, RV park or bed and breakfast, you also need to have a good website. Using search engine optimization on your website is important, because research shows that SEO drives about 75% of all traffic. So you want to have postings and blogs on your website that utilize important keywords. For example, if you are a campground outside of Seattle, you would want to focus on keywords that relate to your business type, your business name and Seattle. Even if you are in a suburb, it would make more sense to use Seattle as a keyword, because that is what people are likely to be searching for.
Your online presence shouldn’t be limited to just your website. You also want to be on popular social media sites, and you should link to those from your website. It can be a lot easier to stay current and update sites like Twitter and Facebook than it is to update your website. Also, social media allows you to do more targeted advertising because your posts will be seen by people who have made the effort to like or follow your pages.
The best tourism websites have a number of features, and if you are in the tourism business, having a good website can factor into whether you are successful or not.
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