Camping is one of the oldest and most enjoyed activities in our country. Most people have some type of memory that involves camping as a young child. Camping is still just as common today. It is a low cost and easy to plan vacation, making it well enjoyed. The only difference today is that there is an increase in camping destinations and options. If you are currently in the campground business, how can you ensure that your campsite remains relevant? How can you be sure that other, newer campgrounds are not taking over your share of the camping market?
Keep up to date campgrounds
It doesn?t matter how long you have been around. It matters more how updated and maintained your campgrounds are. People will always choose another campground, if it is maintained better and has better features. Campgrounds attract visitors based on their location and their amenities. It is possible that you cannot control either of these factors, but you can control the amount of maintenance and upkeep. Ensure all your cabins are working properly and are clean. If you provide RV services, make sure all the electrical hookups are in good working condition.
Continue adding new amenities
Campers that visit often will soon get bored of the same amenities. If you want to encourage repeat campers and also attract new campers, you will need to continually add new and exciting amenities. Some of the most popular camping amenities today include pools, dining halls, shower rooms, and game rooms. It can also be beneficial to add new camping option amenities, including cabins, RV parks, and tented areas. You might even consider adding a bed and breakfast website for those customers who enjoy the idea of camping, but do not prefer sleeping outdoors. The more amenities that you offer to your campers, the greater market of campers you are opening yourself up to.
Invest in your website
It may not seem like camping and the internet go together. However, the majority of families do a good amount of research prior to choosing their vacation location. Your campground website design is actually very important to your business success. Additional internet features like social media and review sites can also help your business remain relevant. On average, companies spent 25% of their total marketing budgets on digital marketing in 2014, with that expected to rise to 75% within five years. Digital marketing advertising is extremely important in today?s times, even for your campground website design.
Keep up with your competitors
Any successful business carefully follows their competitors. It is necessary to at least know who your closest competitors are. In your case, it is likely to be nearby campgrounds that customers might choose over yours. Look at their camping websites and pay attention to their digital presence. Are they doing any type of specified marketing, like with RV marketing? How involved is their campground website design? Are they mobile friendly? About 30% of mobile searches are related to a specific location. Mobile friendliness can be a great way for local campers to find out about your campsite.
Increase your SEO results
SEO is important, even for campgrounds. When a customer decides they want to plan a camping trip, they do a quick trip in the search bar. They click through a couple of the search results, and make their decision from there. SEO leads also have higher close rates than other types of marketing, even in the campground industry. SEO leads have a 14.6% close rate, while outbound leads, like those from direct mail and print advertising, have a 1.7% close rate.
With the right amount of marketing and planning, campgrounds can remain successful and relevant in a highly technological world. However, if you want customers to know about and plan their vacations at your campsite, digital marketing is important. You need to pay careful attention to your campground website design. It is also helpful to know your competitor and to keep up with things like maintenance and upgrades to ensure that customers have a great time and return to your campsite.