It is not exactly a camping trip, but with all of the plans you are making for the upcoming total solar eclipse, it might as well be. Your preparation has included everything from a cooler full of food to an emergency first aid kit, and bottles of water to maps that highlight both alternative routes and where gas stations are located. If the predictions about traffic are right, in fact, you need to make sure that you have a plan so that your gas tank never drops to less than half full. The weathermen and other area experts are telling people that it is important to leave for their eclipse destination at least a day in advance, even if the drive is only a couple of hours.
Your husband is certain that the predictions about the highways and interstates being as crowded as hurricane evacuation routes are wrong, but you are planning for the worst. In the spirit of adventure, your daughter and her two friends insist that they bring a tent along as well. As long as the weather cooperates, they want to take advantage of the fact that the friends you are visiting live outside of any city lights. They want to have the rain cover off the tent and go to sleep watching the stars, in preparation for the celestial event that will happen the next day just after noon. In addition to being able to see a once in a lifetime total solar eclipse, the girls are also excited about missing school.
The mini camping event should be fun, and you hope that the day is clear and the girls are able to enjoy the eclipse viewing. The girls are glad that the adventure will give them a memory to last a lifetime, and for three cities girls this is as close to camping that they will actually get. The tourism websites have been advertising the upcoming August 21 event for months and even your husband has agreed to take the day off work to join in the Sunday to Monday adventure.
What Does Your Family Look for When You Go Camping?
The best tourism websites make sure that they capitalize on any popular event, especially a once in a lifetime total solar eclipse. In fact, when it is an even like an eclipse the cabins in the line of totality are reserved months, if not a year or more, in advance. Whether you are looking for a way to market an upcoming weather event or you are trying to market your available RV sites, working with a tourism marketing team can help you make the most of the your chance of a popular local sporting attraction, weather event, or other special happening. Without the right marketing, though, you may miss out on an opportunity that could bring you a full list of guests at your campsite or bed and breakfast.
If you are a small business owner trying to draw people to your location, your best investment might be with a tourism marketing team. Consider some of these statistics that show how important website and internet presence can be:
- 75% of search traffic is driven by search engine optimization.
- 30% of mobile searches are related to a specific location. A tourism marketing team can help you make sure that interested visitors notice your location whenever they conduct a search.
- 51% of smartphone users discovered a new company or product when they were conducting a mobile search, according to 2015 data from Google.
- 80% to 90% of customers indicate that they check online reviews before ever making a purchase.
- 86% of consumers indicate that they use the web to find local businesses when they buy items offline, according to a study from 2008.
- Companies spent an average of 25% of their total marketing budgets on digital marketing in the year 2014, That number is expected to rise to 75% by 2019.
Whether your potential customers are looking for a place to view next week’s total solar eclipse or a location for their end of the summer family vacation, a tourism marketing team can make sure your company or location’s website is one of the first hits they find.